Welcome to the Marketing Show North at Event City in Manchester...Free pens anyone?
I jest of course.
Marketing shows are a great opportunity to learn, interact and soak up the latest from the world we work in (and get free pens).
I attended the Marketing Show North at Event City in Manchester on 27 February 2019 with my team. The show has been running for a few years at the venue and is organised by Don't Panic events based in Bury.
I've been to various trade shows before along these lines, the biggest probably presented by Marketing Week at Olympia each year. This one was local and I'd never been before so I figured it should be supported.
A mixture of trade stands and lectures the show is a nice environment for marketers to mingle in.
I saw talks from Gerry White from Just Eat on the progression in mobile technology and use. From Darren Kunar from IceLolly.com on advanced personalisation in the delivery or results and next-level customer experiences. Emma Hunt from Vimto talked about how the brand engages with the unengaged. Imran Farooq from MMC Learning on ways to 'power-up' your marketing skills. From John Mitchison from DMA discussing data protection legislation from 2018 to 2020. From Data Dwell, Adam Little discussed increasing sales conversion with marketing content mid-funnel. Jonny Pennignton from Visualsoft discussed organic search behaviour with changes to Google. Finally, Adam Oldfield from Force 24 discussed marketing ROI
For me, the stand out presentation of the show was from Vimto's Emma Hunt. I consider myself to be a decent campaign marketer, I hope that's not inaccurate. I love something that's a bit different and I love campaigns that really embrace multi-platform tactics to deliver a consistent and well thought out message. The campaign Emma presented ticked all of these boxes.
Created by agency Quiet Storm out of London. The campaign uses elements of reverse psychology by suggesting that the campaign isn't for everyone, it seeks to find non-conformists, people who dare to be different, these are the people who match the ethos of the Vimto brand. The risk-takers, the rule-breakers, the oddballs, celebrating individuality, they all have 'Vimto' in them. The campaign ran across multiple platforms and proved to be highly successful. If nothing else it made me smile. If you haven't seen it, enjoy (sound needed):
If the show manages to secure more speakers like Emma, I'll be back next year.
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